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Read introduction to David Kupelian's blockbuster new book


Posted: September 06, 2005
1:00 am Eastern

© 2010 WorldNetDaily.com

Editor's note: Following is the introduction to David Kupelian's "The Marketing of Evil," which has been praised as essential reading by everyone from Dr. Laura and David Limbaugh to Michelle Malkin and D. James Kennedy.


As Americans, we've come to tolerate, embrace, and even champion many things that would have horrified our parents’ generation. Things like abortion-on-demand virtually up to the moment of birth, judges banning the Ten Commandments from public places, a national explosion of middle-school sex, the slow starvation of the disabled, thousands of homosexuals openly flouting the law and getting "married," and online porn creating late-night sex addicts in millions of middleclass homes.

At the same time, our courts have scrubbed America’s schoolrooms surgically clean of every vestige of the religion on which this nation was founded – Christianity.

Indeed, in fifty years we've gone from a nation unified by traditional Judeo-Christian values to one in which those same values are increasingly scorned, rejected, and demonized.

What’s going on? Are today’s Americans inherently more morally confused and depraved than previous generations?

Of course not. But we have been taken in – big-time – by some of the boldest and most brilliant marketing campaigns in modern history. A generation ago, in his perceptive best seller "The Hidden Persuaders," Vance Packard explained how Madison Avenue was greedily using knowledge of mass manipulation gleaned from modern psychology and psychiatry to induce us to buy everything from cigarettes to cars to soap.

But do we really think modern marketing’s sophisticated and powerful propaganda techniques are being used just to sell soap? No, there are far more precious commodities being sold to us every day – namely, new beliefs and, especially, new feelings about things we formerly rejected. And we’ve bought some whoppers in recent years.

The plain truth is, within the space of our lifetimes, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which all previous generations since America’s founding regarded as grossly self-destructive – in a word, evil.

In his classic book, People of the Lie, Dr. M. Scott Peck reflects on what "evil" actually means:

 

It is a reflection of the enormous mystery of the subject that we do not have a generally accepted definition of evil. Yet in our hearts I think we all have some understanding of its nature. For the moment I can do no better than to heed my son, who, with the characteristic vision of eight-year-olds, explained simply, "Why, Daddy, evil is 'live' spelled backward." Evil is in opposition to life. It is that which opposes the life force.

Peck also points out that people caught up with evil are liars, "deceiving others as they also build layer upon layer of self-deception." The marketers of evil not only lie to us continually – and to themselves – but the purpose of their lies is to promote behavior and beliefs that oppose life.

For instance, most people believe – in accord with our modern cultural mythology – that the "abortion rights" and "gay rights" movements were spontaneous grass-roots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually "sold" on abortion thanks to an audacious, calculated, and brazenly deceptive public relations plan that relied heavily on lies and fabrications – as the campaign’s cofounder confesses in these pages. Or that giant corporations voraciously competing for America’s $150 billion teen market routinely infiltrate young people’s social groups with undercover "culture spies" to find out how better to lead children into ever more debauched forms of "authentic self-expression."

Few of us realize that the widely revered father of the "sexual revolution" has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia and whose vaunted "scientific surveys" included interviewing incarcerated sex offenders and prostitutes while pretending they were typical World War II-era Americans. Or that the "gay rights" movement – which transformed America’s former view of homosexuals as self-destructive "deviants" into their current status as victims and cultural heroes – is following an in-depth, published plan laid out by professional Harvard-trained marketers.

But beyond exposing these campaigns by today’s not-so-hidden persuaders who have transformed modern America, this book will show you how the marketing juggernaut continues at full-throttle into the present.

You'll see – often in the marketers’' own words – exactly how corruption, selfishness, and foolishness are expertly positioned and packaged so as to make them appear enlightened, liberated, and even spiritually advanced. In effect, turning reality on its head.

How can this be happening in America? How does child molesting become "man-boy love"? How does crushing a baby's skull and sucking out his brains become a "constitutional right"? How does quoting the Bible become "hate speech"? How exactly is evil made to appear good, and good made to appear evil? How has America – which still boasts an 80 percent Christian population – seen fit to embrace what can only be called a culture of death, rather than a culture of life?

We're about to discover how all this has been accomplished – right before our eyes.

Think of this book as an up-close, modern-day look at what is traditionally known as temptation – the "art and science' of making evil look attractive by appealing to the weaknesses in all of us that invite such deception.

Thus, while we're discovering why, when, where, and how phony experts and social revolutionaries have sold us the lies that now threaten the future of the greatest nation in history, we'll also discover something else: we'll see clearly how the moral confusion and relativism that have permeated the West, especially since the 1960s, have made us ripe for all this deception – and more. And that's a critically important part of the story.


David Kupelian

After all, if we don't understand what the marketers of evil in this world are doing – and especially if we don't comprehend our own inherent flaws that allow us to be conned – our fate is already sealed. But when we finally come to understand, with crystal clarity, the subtle seductions and bold manipulations that have led our culture into captivity, the spell is broken and we're free.

It's that simple. If we know the marketer is a con man, we just tell him to get lost.

We'll start our exploration of "The Marketing of Evil" with one of today's most successful and intimidating public relations campaigns – the selling of homosexuality to America. The explanations by "gay rights" marketers of their own tactics of mass manipulation are so amazingly clear and brazen that they will enhance your understanding of all that follows throughout the book.

So let us begin our journey …

 

 


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