- Text smaller
- Text bigger
The Air Force’s senior generals (all four-star flag officers)
recently held their annual conference to discuss issues of primary
importance to the service and the nation’s defense.
Nicknamed “Corona,” these confabs have been held for years to discuss
proposed changes in doctrine, personnel issues and readiness concerns.
This year’s conference, held last month, was different in some
One of the topics of most concern to the top brass was a new “vision
statement.” But, according to an Air Force intelligence source and a
report on the discussions obtained by WorldNetDaily, it’s not the
generals who will formulate the new mission for the Air Force — it’s a
public relations firm hired with your tax dollars.
The new “vision” on the table for discussion at the Corona was: “To
defend the United States and protect its interests with aerospace
power.” But a final decision was postponed, according to the report.
“The PR firm that is working with the Air Force was tasked to suggest
revisions to this statement,” explains the report.
Does it seem a little strange to you that the top brass of the Air
Force is not capable of formulating a vision statement without the
assistance of a PR firm? Keep in mind there are more than 300,000
aerospace professionals employed by the Air Force. Do they not have
adequate expertise to write a vision statement without the help of some
hired flacks? And just how much extra are U.S. taxpayers being charged
for this revision?
The Air Force’s senior generals also spent time and tax money
discussing a “new bumper sticker slogan” for use in recruitment
advertising and marketing efforts. After extensive focus group testing,
here’s what the service came up with: “World Ready.”
“This Corona also sought a new phrase to use as a ‘bumper sticker’ in
ads and elsewhere (like the Army’s ‘be all you can be’),” the report
explained. “Based on extensive research with focus groups of Air Force
people and people outside the Air Force, the PR firm recommended the
phrase ‘World Ready.’ They would use this phrase as the final one in a
string such as: ‘world class, combat ready, world ready.’ After spirited
debate, this bumper sticker was adopted.”
The PR firm also recommended a new logo, but it was rejected in favor
of more work by the private company on something a little more
In a time when good men and women are leaving the Air Force in droves
and operational readiness is on the decline, isn’t it ironic that the
service can justify the expenditure of tax dollars for focus group
research on “bumper sticker slogans”? As one Air Force wag pointed out:
“I’m sure this slogan will come as great news to thousands of Air Force
enlisted members and their families who are currently eligible for food
Of more substance on the agenda was a lengthy discussion of efforts
to integrate air and space.
“Most felt that integration is really occurring but that we need to
continue our efforts. … In contrast to the last discussion of this
topic at the Corona 1996, there are now tangible signs of integration —
notably the use of space assets in the Kosovo campaign,” the report said
In other words, the Air Force is making better utilization of
satellites in targeting. One wonders, if this was indeed the case in
Kosovo, how such a tragic blunder as the bombing of the Chinese embassy
could have been made. Satellite technology, as any viewer of the recent
movie, “Enemy of the State,” can tell you is so sophisticated it can
read license plates on moving vehicles.
Could it be, as some have speculated, that this was no accident,
after all? Could it be that in the Air Force brass’ desire to become
“World Ready” that the service has been willing to overlook the nation’s
best interests and little details like the Constitution?
I’m not sure I like this slick new package the Air Force is
designing. What’s wrong with the simple idea that the single-minded
purpose of our armed forces is defend the United States? World class?
Yes. Combat ready? Yes. World ready? I vote no.