Reaching a major milestone, WorldNetDaily.com has been voted for the
52nd week as the “world’s most popular website.”
Global100.com weekly poll, participated in by Internet surfers worldwide, is an indication of popularity and reader loyalty. With this week’s results, WND has topped the charts for 52 of the last 61 weeks.
“Not only have we dominated the Global 100 list for the last year,” said WorldNetDaily CEO and Editor Joseph Farah, “but WorldNetDaily has clearly been responsible for raising the visibility of a number of other news and commentary sites that now also rank high on the popularity list week after week. A community of netizens is forming with WorldNetDaily at the center.”
The Global100.com “popularity” vote is an unofficial reflection of a much larger picture that has emerged. And that is, with the average reader spending 4 hours and 39 minutes on the site in May, WorldNetDaily.com has become the “stickiest” news site in the world.
Indeed, in the rapidly evolving, ever-expanding universe called the World Wide Web, one measurement that has long been regarded as a calculation of a dot-com’s content, interest level and reader loyalty is “stickiness” — the amount of time people actually spend on a particular website.
“In today’s economy,” explains the Washington Business Journal, “if something isn’t fun, people don’t stick with it long. Sites that provide enjoyment and satisfy customers’ needs have that important ‘stickiness’ that is important to maintain customer loyalty.”
So sticky has WND become, in fact, that it beat the No. 2 stickiest site by more than three and a half hours, according to the Internet research firm
“We are confident that WorldNetDaily’s visitors did spend significantly more time at their site than users of any other news site,” said Cameron Meierhoefer, an Internet Analyst with PCData. “Stickiness is an important performance measure because, in theory, it will improve a site’s ability to retain visitors and grow overall traffic levels as it drives new visitors to the site.”
“That’s not sticky — that’s quicksand!” exclaimed Washington Post reporter Paul Farhi, commenting on WorldNetDaily.com’s May “stickiness” rate.
Stickiness is closely correlated to “a website’s ability to attract engaged, repeat visitors who spend more and more of their time on a given site,” according to the Wall Street Journal’s Interactive Edition, adding that it is very important to advertisers. “The longer they stay, the more they will pay,” noted the Journal.
Not only has WND consistently been ranked as one of the world’s stickiest news sites since last fall, it is now one of the stickiest websites — of any kind — on the World Wide Web.
30 million pageviews
In another major step forward, WorldNetDaily attracted a total of 30,689,994 pageviews to its site in May, according to WND’s internal software — averaging over one million pageviews per day.
Although PCData pegged the same month at 17 million pageviews, the discrepancy is not unusual, says PCData. Log file analysis — whereby a company measures its actual traffic internally — is very different than panel-based measurement. The PC Data Online service provides estimates for U.S. users, at-home, operating on Windows-based machines. Internal software, on the other hand, measures all requested activity and represents actual users, according to PC Data.
A leading Internet research firm, PCData extrapolates its numbers from the largest panel of home Internet users — 120,000 — of any Internet measurement firm.
While differences exist between panel-based measurements and those generated by websites’ internal software — and indeed there are significant differences in the statistics produced by various Internet research firms — the comparisons between websites in any given area of measurement are, of course, accurate, since all sites are measured in the same way.
Some other highlights of May’s PCDataOnline numbers:
- WorldNetDaily.com is No. 1 in pageviews served per user. According to PCData, WND’s average reader “consumed” 79.8 pageviews in May — 20 pageviews per user more than No. 2.
- WorldNetDaily is No. 3 in average time spent per page;
- WorldNetDaily.com is No. 9 in overall pageviews, with 17.784 million served last month.
- WorldNetDaily.com is No. 6 in total hours spent on the site for May, following MSNBC, CNN, USA Today, The Washington Post and ABC News. Moreover, in a weekly report released just yesterday by PCData, WND came in fourth among all news sites in total hours spent on the site — right behind MSNBC, CNN and USA Today, and ahead of the Washington Post, ABC News and the New York Times.
“All that’s great,” says Farah, “but I won’t be satisfied until WorldNetDaily is No. 1 among Internet news sites in every major category — including unique users. That’s where we’re going. That’s our goal. And, I believe, it is well within our grasp for the not-too-distant future.”
The growth of WorldNetDaily.com parallels the decreasing market share of the establishment media. As the
Associated Press recently
reported, “Key segments of the nation’s news audience, particularly younger and better-educated Americans, and those seeking financial information, are turning increasingly to the Internet, says a new poll on media trends.”
Noting that the Internet’s dizzying growth has made major inroads to traditional news sources, the report noted, “A third of the public now goes online for news at least once a week, compared to a fifth two years ago, according to the Pew poll. Fifteen percent get daily reports from the Internet, almost three times the number two years ago.”
And what about the nightly news broadcast? “The percentage of people who say they regularly watch network evening news programs has dropped from almost four-in-10 in February 1997 to three-in-10 in the Pew survey — a trend also reflected in the Nielsen ratings.”
Ultimately, says Farah, “there are three reasons for WorldNetDaily’s phenomenal growth and intense reader loyalty — content, content and content.”
“When I got into this business,” Farah recently told an interviewer for an Office.com story on WND, “there was an assumption that a journalist’s job was to be a watchdog on the government. News outlets today are passively pro-government. They instinctively turn to government as a place for solutions. Most of our stories have a common theme: fraud, waste and abuse in government.”
This paradigm of the “old-fashioned” adversarial press, with its frequent ground-breaking investigative reports that challenge the status quo and occasionally rock Washington — and big corporate newsrooms — is what has led directly to WorldNetDaily becoming the news source of choice for large numbers of people, says Farah.
Adds PCData’s Meierhoefer, “WorldNetDaily has clearly established a winning relationship with its visitors, and is positioned to capitalize on this relationship within one of the most competitive markets on the Web.”