A new 527 political group targeting women has announced a television advertising campaign in key battleground states to convince female voters President Bush would make American families safer than would John Kerry.

In a statement, Softer Voices describes itself as “an organization of women with families, representing citizens particularly concerned with national security issues, the economy, health care, education and the culture.”

Lisa Schiffren is a board member and spokesperson for the group.

Said Schiffren: “The defining question of this presidential election is clear: ‘Who is the strong leader committed to keeping our families safe from terrorists?’ This is the fundamental question women, in particular, must ask themselves before they vote on Nov. 2. For a number of reasons, we believe the answer is undoubtedly that only George W. Bush has correctly addressed the issue of protecting our families from terrorism.”

Softer Voices first ad states, “In the war on terrorism … the threat is real and the dangers are great. Who will defend our families and who will lead the fight for our freedoms?”

The initial advertising campaign, entitled “Big,” will run in Toledo, Ohio, and Pittsburgh, Pa., and was scheduled to begin yesterday. The initial buy in these markets will cost a total of approximately $250,000, the group’s statement said.

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