Volkswagen filed criminal charges yesterday over a professionally made commercial making rounds on the Internet that features a suicide car-bomber whose attack is stymied when he blows himself up while his VW Polo remains intact.
Commercial features suicide car-bomber stymied by ‘tough’ VW Polo.
As WorldNetDaily reported, Volkswagen and its advertising agency DDB London claim the so-called viral ad is unauthorized.
Company spokesman Hartwig von Sass said yesterday VW lodged a criminal complaint with prosecutors in Brunswick, Germany, but did not specify a perpetrator, according to Reuters.
“This is an attack on Volkswagen’s good name,” he said of the ad.
Von Sass called the ad cynical and criminal, Reuters said, but he could not say who made it.
Britain’s Media Guardian magazine reported the 20-second spot was produced by a London-based advertising duo known as Lee and Dan, who were given 40,000 British pounds, $75,000, and access to the lastest Polo model to do the shoot.
The two apologized for offending people but refused to identify themselves. Reuters noted that under German law, charges can be filed against unknown persons, obliging authorities to track down the perpetrators.
Suicide car-bomber depicted in VW Polo ad.
The ad – which plays on the VW Polo’s tagline “small but tough” – shows a man in fatigues and a Middle Eastern keffiyeh getting in his Polo and driving to the front of a sidewalk cafe. Still in the driver’s seat, he detonates a bomb belt. A flash appears inside the car, but the vehicle does not explode. Then comes the strapline: “Polo. Small but tough.”
In a statement, Lee and Dan said, “The ad got out accidentally and has spread like wildfire. It wasn’t meant for public consumption. We think the spot reflects what people see in the news everyday, and in this instance the car is the hero that protects innocent people from someone with very bad intentions. We’re sorry if the ad has caused any offense.”