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Paris Hilton sells burgers in hot campaign
The head of the fast-food chain using a bikini-clad Paris Hilton in a sizzling burger campaign has a message for those who object to the sexy spot: “Get a life.”
Andrew Puzder, CEO of CKE Restaurants, the parent of Carl’s Jr. and Hardee’s, told CNN, “This isn’t Janet Jackson – there is no nipple in this. There is no nudity, there is no sex acts – it’s a beautiful model in a swimsuit washing a car.”
He says he’s shown the controversial ad to his own children – ages 7, 9 and 12 – with no signs of corruption.
“Maybe people are excited because it’s Paris Hilton, but there are far worse things on television that these groups should be worried about,” he said.
As WorldNetDaily previously reported, Hilton is shown in the 30-second spot eating a spicy burger while washing a Bentley in a revealing swimsuit, prompting concerns of indecency on broadcast airwaves. The commercial debut on the Internet crashed the company’s server due to high traffic volume.
Comments about the ad continue to arrive at WorldNetDaily.
“My female coworkers and I were at lunch today and everyone of them was appalled by this outrageous smut,” said Alexandra Campbell.
Meanwhile, the Parents Television Council is blasting the burger chain for the ad, which it calls the “ultimate example of corporate irresponsibility.”
Appearing last night on the Fox News Channel, Melissa Caldwell of the PTC said, “If you didn’t see the Carl’s Jr. tag at the end, you wouldn’t know what she was trying to sell. You could think that she was selling a soft-porn video or a ‘Girls Gone Wild’ tape. It’s very suggestive and it’s meant to be.”
But she said her group would not be pushing any boycott against Carl’s Jr. and Hardee’s.
“Frankly, I don’t think it’s necessary because a lot of people are contacting us and telling us that they are choosing to take their business elsewhere because they’re so upset about this commercial.”
Carl’s Jr. was founded by Carl Karcher, who used $15 in savings and borrowed $311 on his Plymouth car to buy a single hot dog cart in 1941 in Los Angeles. Karcher stepped down from the board of directors last year at age 87. Over the years, he has been an advocate and financial supporter of pro-life causes and candidates.