Before the book made its national debut on the cable TV political debate program, it was ranked on Amazon.com’s list at No. 1,834. But after two airings of “Hannity & Colmes” – the live version followed by a later rebroadcast – the book skyrocketed to No. 67 overall, and to No. 15 on the Nonfiction Best Seller List.
Already receiving wide and enthusiastic acclaim, the book, published by WND Books, is subtitled “How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom.”
According to “The Marketing of Evil,” Americans have come to tolerate, embrace and even champion many things that would have horrified their parents’ generation – from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today’s Americans are inherently more morally confused and depraved than previous generations? Of course not, says Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.
“The Marketing of Evil” reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America’s founding regarded as grossly self-destructive – in a word, evil.
In this groundbreaking and meticulously researched book, Kupelian peels back the veil of marketing-induced deception to reveal exactly when, where, how, and especially why Americans bought into the lies that now threaten the future of the country.
For example, few of us realize that the widely revered father of the “sexual revolution” has been irrefutably exposed as a full-fledged sexual psychopath who encouraged pedophilia. Or that giant corporations voraciously competing for America’s $150 billion teen market routinely infiltrate young people’s social groups to find out how better to lead children into ever more debauched forms of “authentic self-expression.”
Likewise, most of us mistakenly believe the “abortion rights” and “gay rights” movements were spontaneous, grass-roots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually “sold” on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the “gay rights” movement – which transformed America’s former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes – faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.
No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the federal government to the public school system to the news media to the hidden creators of “youth culture,” nothing is exempt from the thousand-watt spotlight of Kupelian’s journalistic inquiry.
In the end, “The Marketing of Evil” is an up-close, modern-day look at what is traditionally known as “temptation” – the art and science of making evil look good.
David Kupelian is the managing editor of WorldNetDaily.com, the world’s largest independent news Web site. He is also a popular WND columnist and the driving force behind the acclaimed monthly news magazine Whistleblower.
‘Important and groundbreaking book’
Already, Kupelian’s book is receiving high praise from his peers:
“David Kupelian dares to tell the truth about the overwhelming forces in our society which take us far away from our original American concept of freedom with responsibility, happiness with commitments, and traditional values. ‘The Marketing of Evil’ is a serious wake-up call for all who cherish traditional values, the innocence of children, and the very existence of our great country.”
– DR. LAURA SCHLESSINGER, talk-show host and author
“It’s often said that marketing is warfare, and in ‘The Marketing of Evil,’ David Kupelian clearly reveals the stunning strategies and tactics of persuasion employed by those engaged in an all-out war against America’s Judeo-Christian culture. If you really want to understand the adversary’s thinking and help turn the tide of battle, read this book!”
– DAVID LIMBAUGH, syndicated columnist and author
“David Kupelian’s research brings into sharp focus what many have sensed and suspected for a long time: The effort to change America’s mind on issues like abortion, homosexuality, church-state separation, and more, is a well-thought-out strategic campaign that uses the methods of Madison Avenue to market rank lies. But the good news is that the truth will eventually win out, and Kupelian’s important and groundbreaking book makes enormous progress toward that end.”
– D. JAMES KENNEDY, Coral Ridge Ministries
“Every parent in America needs to read this book. David Kupelian skillfully exposes the secular left’s rotten apple peddlers in devastating detail. From pitching promiscuity as ‘freedom’ to promoting abortion as ‘choice,’ the marketers of evil are always selling you something destructive – with catastrophic results. Kupelian shines a light on them all. Now watch the cockroaches run for cover.”
– MICHELLE MALKIN, Fox News Channel
“Over just a few years, life in America has become indescribably more squalid, expensive, and dangerous. Like the dazzling disclosures in the final page of a gripping whodunit or the fascinating revelation of a magician’s secrets, ‘The Marketing of Evil’ irresistibly exposes how it was done. It will elicit an involuntary ‘Aha!’ from you as you discover who did it and your soul will soar with optimism as you discover the only way we can undo it. In years to come Americans will acknowledge a debt of gratitude to David Kupelian for his honesty, courage, and laser-like insight in this must-read book.”
– RABBI DANIEL LAPIN, Toward Tradition
“Marketers are out to get America’s youth, and they’ll stop at nothing to do it. In ‘The Marketing of Evil,’ David Kupelian treats parents to a rare insider look at exactly how our children – and adults too – are being lied to, confused, and seduced by radicals and phony experts. The game’s over, folks – the con men have been exposed. I urge every parent to read this eye-opening book.”
– REBECCA HAGELIN, the Heritage Foundation
“Did you ever want to know – I mean really know – how and why America is being transformed from a unified, Judeo-Christian society into a divided, false, murky, neo-pagan culture? Even if you think you know the answers to those questions, in fact, especially if you think you know the answers, you must read David Kupelian’s ‘The Marketing of Evil.’ So clearly does it expose the incredible con game to which Americans have been subjected that it offers real hope – because when our problems come this sharply into focus, so do the solutions.”
– JOSEPH FARAH, WorldNetDaily
“Excellent! Simply excellent. If you want to solidify your Christian worldview – or just understand what the culture war is all about – you owe it yourself to read David Kupelian’s ‘The Marketing of Evil.'”
– DONALD E. WILDMON, American Family Association
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