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Advertisers drop 'Book of Daniel'

Posted By -NO AUTHOR- On 01/10/2006 @ 8:26 pm In Front Page | Comments Disabled


Aidan Quinn as Episcopal priest with Garret Dillahunt as “Jesus.”

Three of the five national advertisers that had commercials run during the debut airing of NBC’s controversial “Book of Daniel” will no longer advertise on the program, states the organization leading the protest against the show.

According to the American Family Association, just five advertisers ran spots during the program’s two-hour premier on Friday night – and at least one of those got bargain-basement rates for the commercials the day before.

“Three of the five companies whose ads placed on the show said they would refrain from future episodes,” said a statement from AFA. “Chattem (Gold Bond, Icy Hot), Combe Inc. (Just For Men) and H&R Block said they would no longer advertise on the program.”

AFA says the five companies, which also include Mazda and Burlington Coat Factory, came under fire from consumers who believe the content of “Book of Daniel” is “disrespectful to people of the Christian faith.”

As WorldNetDaily reported, “The Book of Daniel,” written by a homosexual, is being promoted as the only show on television in which Jesus appears as a recurring character and the only network prime-time drama series with a regular male “gay” character, a 23-year-old Republican son. The main character, Daniel Webster, is a troubled, pill-popping Episcopal priest.

Touted as the riskiest show of the year, it includes a wife who relies on mid-day martinis, a 16-year-old daughter who is a drug dealer and a 16-year-old adopted son who is having sex with the bishop’s daughter. At the office, the priest’s lesbian secretary is sleeping with his sister-in-law.

“NBC lost a lot of money on this show that got a dismal 2.7 Nielson rating,” said Randy Sharp, director of special projects for AFA. “To mainstream corporate advertisers, this show clearly has leprosy written all over it. The healthy thing to do is avoid it.”

After last week’s public outcry, two NBC affiliates said they would not air the program, WTWO in Terre Haute, Ind., and KARK in Little Rock, Ark.



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