A new ad for Absolut vodka reconfigures North America according to the aspirations of many Mexicans, who believe the U.S. Southwest was stolen and should be returned.

Over a redrawn map of the U.S., the ad by the Swedish Absolut Spirits Co. declares, “In an Absolut World,” noted columnist and blogger Michelle Malkin.

Major Hispanic civil rights groups in the U.S., such as the National Council of La Raza, are tied to movements advocating a “reconquista,” or reconquest, of territory lost when Mexico signed the 1848 Treaty of Guadalupe-Hidalgo at the end of the Mexican-American War.

Malkin points out the Mexico City-based firm that created the ad, Teran, says its philosophy is advocating “disruption” as a “tool for change” and “agent of growth.” The firm encourages “overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas that help create a larger share of the future.”

As WND reported in 2006, Rep. Charles Norwood, R-Ga., called on La Raza to renounce its support of the Movimiento Estudiantil Chicano de Aztlan – which sees “The Race” as part of an ethnic group that one day will reclaim Aztlan, the mythical birthplace of the Aztecs. In Chicano folklore, Aztlan includes California, Arizona, Nevada, New Mexico and parts of Colorado and Texas.

In 2002, a prominent Chicano activist and University of California at Riverside professor, Armando Navarro, told WND he believed secession is inevitable if demographic and social trends continue.

“If in 50 years most of our people are subordinated, powerless, exploited and impoverished, then I will say to you that there are all kinds of possibilities for movements to develop like the ones that we’ve witnessed in the last few years all over the world, from Yugoslavia to Chechnya,” Navarro said.

“A secessionist movement is not something that you can put away and say it is never going to happen in the United States,” he contended. “Time and history change.”


Navarro said one could argue “that while Mexico lost the war in 1848, it will probably win it in the 21st century, in terms of the numbers,”
“But that is not a reality based on what Mexico does, it’s based on what this country does,” he insisted.

In a 1995 speech to Chicano activists, Navarro said demographic trends are leading to “a transfer of power” to the ethnic Mexican community in the Southwest. He notes that most studies show that within the next 20 to 30 years Latinos will comprise more than 50 percent of the population of California. This fact, and other cultural and social developments, are opening the door for “self-determination” and even “the idea of an Aztlan,” he said in his speech.

 


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Get Rep. Tom Tancredo’s “In Mortal Danger” direct from the people who published it – WND Books.

“Conquest of Aztlan”: Will Mexicans retake American Southwest?

 


Previous stories:

Website targets racist Hispanics

Marchers say gringos, not illegals, have to go

Cable news blamed for rise in Latino ‘hate crimes’

Pledge to Mexican flag captured on video

Chicago to sport red, white and green to honor Mexico

Mexican flag flies at U.S. post office

Public tax dollars fund racist school

Aztlan group blamed for newspaper theft

Activists working to ‘paralyze’ U.S.

‘Mexican Nazis’ in L.A.

Student group stands by ‘Reconquista’ plan

Is Mexico reconquering U.S. southwest?

Related commentary:

Mexico reconquers the U.S.

Las Razistas verdaderas

Reconquista is real

Is Mexico reconquering U.S. southwest?

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