One of America’s best-known and most-beloved Bible teachers is urging her listeners to read “The Marketing of Evil,” the popular exposé by veteran journalist and WND Managing Editor David Kupelian.

Kay Arthur

“I want you to get this book. I want you to read it. I want you to share it with others,” says Arthur, who co-founded, with her husband Jack, Precept Ministries International in the 1970s. She is an award-winning author of more than 100 books and Bible studies and hosts “Precepts for Life,” a radio and television program reaching a worldwide audience of over 94 million. Arthur’s ministry also reaches almost 150 countries with Bible studies translated into nearly 70 languages.

This past weekend, at the “Deeper Still” Christian women’s conference in Atlanta, Arthur urged attendees to read Kupelian’s bestselling book. Her listeners must have been paying attention, because Sunday and Monday “The Marketing of Evil” spiked to No. 32 on the Amazon Nonfiction Bestseller List and No. 2 on its Current Events list. The book also shot up the Barnes & Noble list.

On Sept. 19, Arthur will feature “The Marketing of Evil” – subtitled “How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom” – on her television show, “Precepts for Life.” On that broadcast, which has already been taped, Arthur quotes extensively from the chapter on abortion (“Blood Confessions”) and urges listeners to read the book and to share it with their friends and family:

“It’s been out for two years, and I called David and I said, ‘I don’t know where I’ve been, but I am so thankful that this couple recommended this book for me,” she said, “because now I have a greater understanding than I had before of the gravity of the times in which we’re living and what is happening in America and how we are just taking our nation down.’

“I understand in a greater dimension why America is at the crossroads and why I believe these are critical times,” she added. “And I believe how we respond in these days is going to determine our survival or our demise as a nation.”

Kay Arthur’s daily 30-minute TV/radio show can be viewed and/or heard online at ministry’s website.

“The Marketing of Evil,” currently in its eighth printing, has caught fire with an increasing number of pastors and ministries nationwide, including Coral Ridge Ministries, founded by the late D. James Kennedy.

Calling it a “powerful new book that I wish every Christian in America could read,” Kennedy took the dramatic step of printing 15,000 paperback copies of “The Marketing of Evil” – with “Special Coral Ridge Ministries Edition” on the front cover – and sent a copy to thousands of financial supporters in late 2006. He also featured Kupelian and the book for four consecutive weeks on “The Coral Ridge Hour,” his weekly one-hour television show which airs on more than 600 stations, four cable networks, in 145 nations overseas and on 125 ships at sea on the Armed Forces Network.

Other Christian and Jewish leaders have extolled the book’s crystal clear explanation of the hidden tactics being used to negatively transform America. Among them are:

Hal Lindsey, author of 20 books including the mega-bestseller “The Late, Great Planet Earth”: “David Kupelian’s book is like a giant x-ray machine that exposes the atheistic, secular left’s brilliant marketing campaigns aimed at seducing America away from its founding Judeo-Christian faith. If you want to know how such a thoroughly decent country as America could go so wrong so fast, you simply have to read ‘The Marketing of Evil.'”

Rabbi Daniel Lapin, president of Toward Tradition: “Over just a few years, life in America has become indescribably more squalid, expensive, and dangerous. Like the dazzling disclosures in the final page of a gripping whodunit or the fascinating revelation of a magician’s secrets, ‘The Marketing of Evil’ irresistibly exposes how it was done. It will elicit an involuntary ‘Aha!’ from you as you discover who did it, and your soul will soar with optimism as you discover the only way we can undo it. In year to come Americans will acknowledge a debt of gratitude to David Kupelian for his honesty, courage, and laser-like insight in this must-read book.”

Dr. Ted Baehr, chairman of the Christian Film and Television Commission: “David Kupelian’s new book ‘The Marketing of Evil’ is brilliant! He combines superb common sense (that is so rare in our society) with the important biblical command to expose ‘the fruitless deeds of darkness’ (Ephesians 5:11). By doing so, he breaks the spell of the carefully marketing lies that are destroying our civilization, and sets the stage for revival and reformation.”

The most dramatic comments of all, however, have come from reader-reviewers on

  • “It will affect me forever. This is perhaps the best and most freeing book I have ever read on the popular culture at large. It rings true at every level, and has changed the way I view things in the most freeing and encouraging way!! … An absolute masterpiece!!”
  • “Opening this book is like turning on the Sun. … Mr. David Kupelian has written a remarkable book that reveals how the American public has been taken down the slippery slope of moral relativism.”
  • “I finished “The Marketing of Evil” over a month ago. It absolutely changed my life.
  • “Prepare to see your world with new eyes!”
  • “This book has put a powerful voice to many things that truth-loving people in America have felt in their spirits for a long, long time. … I like my medicine straight and my truth even straighter, and this book delivers, with no apologies or flinching. … I for one am forever changed.”


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