Campbell’s Soup Company’s ad featuring lesbian couple, son
Despite being pressured by traditional family advocates to stop, Campbell’s Soup Company, maker of Swanson’s brand broth, has vowed to continue spending its advertising dollars in pro-homosexual publications.
As WND reported earlier, the American Family Association objected to a Swanson’s broth magazine ad that depicts a lesbian couple and their son. The ad was placed in the December 2008 and January 2009 issues of The Advocate, a magazine that touts itself with the line, “For 40 years, setting the standard in LGBT journalism.”
Campbell’s Soup, however, has brushed off the AFA’s complaint.
MediaDailyNews quoted a company spokesperson explaining, “Inclusion and diversity play an important role in our business, and that fact is reflected in our marketing plan.”
According to a Campbell’s representative, “Our plans for the Swanson brand include additional placements in The Advocate.”
The AFA, however, objects to the ad, particularly the frame that depicts the lesbian couple and their son with the words, “This holiday season, serve a special meal no matter the size and structure of your family.”
“Not only did the ads cost Campbell’s a chunk of money,” writes AFA Chairman Donald Wildmon in an email alert, “but they also sent a message that homosexual parents constitute a family and are worthy of support.”
Wildmon is seeking people who will contact the soup company and ask Campbell’s to “stop supporting the gay agenda.”
A spokesperson for Campbell’s, however, explained that the advertisements are simply an attempt to reach a wide audience.
“Campbell’s has been in business since 1869,” spokesperson Anthony Sanzio told WND. “For more than century people from all walks of life have enjoyed our products. We will continue to try to appeal to all people in ways that are meaningful and relevant to them.”
Last year, WND reported on a list of 259 U.S. businesses recognized for maintaining policies beneficial to homosexuals by the Human Rights Campaign, a group that described itself as “America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality.”
Campbell’s Soup Company made the list of businesses.
WND also reported recently on soft drink giant, PepsiCo, who not only made the HRC list, but also maintains a highly visible presence at various “gay” pride parades, has produced a handful of commercials toying with homosexuality, boasted beating rival Diet Coke to be first in marketing to the “gay” market and contributed $500,000 to the Straight for Equality program run by Parents, Families and Friends of Lesbians and Gays, or PFLAG.
The AFA, as it has with Campbell’s Soup, has requested supporters contact PepsiCo and ask the company to cease advocating homosexuality.
“PepsiCo has refused a request by AFA to remain neutral in the culture war,” writes Wildmon in an e-mail alert. “The company indicated that it will continue major financial support of homosexual organizations.”