If you plan to spend more time enjoying the outdoors now that spring has arrived, and fishing is one of your hobbies, you might want to check out the American-made fishing reels by Ardent Outdoors.

When you visit the company’s website, you’ll notice there’s no attempt to hide the fact that all of the products are made in USA, from the company’s casting reels to the spinning reels, accessories and even their sweatshirts, T-shirts, and hats.

Virtually every page on the Ardent Outdoors website has at least some mention of the company’s commitment to Made in USA and supporting American jobs. In fact, the first thing mentioned on the page devoted to telling all about the company is that Ardent is 100 percent American owned and workers design and make their own fishing reels and accessories.

At Ardent, the products are built by fishermen for fishermen. And you’ll know that Ardent products aren’t short on performance when you discover Alton Jones won the biggest tournament in all of fishing using the Ardent XS1000 casting reel. Not bad for a company that began limited production in 2005. And every Ardent reel is assembled by hand at the Macon, Mo., factory and backed by a best-in-the-industry three-year warranty. So why would you want to buy a foreign-made reel that only carries a one-year warranty?

You can find Ardent products at all the popular dealers like Cabela’s, Bass Pro Shops and Boater’s World Marine Centers. You can purchase other accessories (including the American-made apparel) directly from the Ardent Outdoors website.

With Ardent, we Americans have a choice we haven’t had in years, and that is the ability to buy a high-quality American-made fishing reel. There simply is no other manufacturer that builds fishing reels in the United States.

And because of Ardent, Americans have another choice, and that is the opportunity to be employed in an economy that is seeing manufacturing job after manufacturing job move overseas. It’s a good thing Ardent is committed to making things in the America.

As they say on their website, “In order to produce high-quality reels that last, Ardent knows the U.S.A. is the best place to manufacture them.” I couldn’t agree more.


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