Democratic Party pollster and top consultant Stanley Greenberg, who has worked to reposition British Petroleum as an environmentally more correct BP, or “Beyond Petroleum,” plans to brand Republicans as angry extremists in an effort to stem Democratic losses in the November midterm elections.
Greenberg’s Washington-based firm, Greenberg Quinlan Rosner, plans to attack Republicans as “tea-party extremists.”
“Affluent suburbs have gone more and more for Democrats over time, both off-year and presidentially,” Greenberg suggested in a National Journal panel June 12. “If you look at the economic numbers in the poll, those are voters who are seeing improvements, in their personal lives especially, [and] will probably see it in the coming months. They also look at the tea party and the extremism of the Republican Party, and I think it further reinforces this trend.”
Providing insight into Obama administration attacks on insurance companies, banks, Wall Street and “Big Oil,” Greenberg stressed he intended to focus his strategy for electing Democrats on mobilizing the “populist streak” he sees in the suburbs where people “are angry at the companies, they’re angry at government, they’re angry at the insurance companies, they’re angry at the oil companies, they’re angry at Wall Street.”
He continued: “If Democrats understand that, then that’s the framing of this election, that fighting for the middle class and against these people and their greed and what they did to the country is a powerful concept.”
At the National Journal panel, Greenberg also supported Democratic Party efforts to portray Republicans as the party of “No,” when he advised, “I’m watching the Republican Party. That negative image is a backdrop that allows Democrats to, at the end, pose a choice.”
The GQR website boasts, “For Democrats who need research and advice that shows them how to win, Greenberg Quinlan Rosner has the answer.”
That answer, paraphrasing from the GQR website, lies in sophisticated political public-relations techniques, including micro-targeting and segmentation, using the Internet and the latest research techniques to revolutionize the way voters get information and communicate with each other.
“We were involved in nine of the 26 Democratic pickups of Republican seats in 2008, as well as some of the most difficult defenses of Democratic seats,” the GQR website says.
Still, Greenberg’s advice to attack government does not preclude his continuing to advise Democrats running for office in 2010, no more than his advice to attack corporations prevented GQR from consulting with BP.
A video on the GQR website documenting Greenberg’s career highlights BP as one of the corporations that “listen when Greenberg speaks.”
WND can find no evidence on the openly Democratic Party–partisan GQR website that the firm accepts political-consulting contracts from Republicans.
As WND reported, the GQR website details the work the firm did to reposition BP in “its successful re-branding campaign, focusing the company’s branding on energy solutions, including the development of solar and other renewable-energy sources.”
GQR’s research contributed to a $200 million advertising campaign in which British Petroleum attempted to shorten its name to “BP” and redesigned its corporate insignia to emphasize a “Beyond Petroleum” theme.
Critics have characterized the BP advertising campaign prompted by GQR research as “greenwashing,” a process in which corporations portray their efforts with a politically correct environment-oriented sensitivity to alternative energies, including wind and solar-generated electricity.
WND has also reported how GQR utilized sophisticated polling and candidate image-positioning techniques in 2002 to re-elect presidential candidate Gonzalo Sánchez de Lozada, only to find that two years later a 2004 referendum in Bolivia overwhelmingly rejected Sánchez de Lozada’s policy of privatizing foreign oil companies.