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Why media ignore black conservatives

Posted By Erik Rush On 03/10/2011 @ 12:00 am In Commentary | Comments Disabled

As we have observed, conservative black Americans have become more politically engaged over the last few years, particularly over the last 18 months. This includes voters, as well as office-seekers, commentators and activists. Prominent black conservatives, such as Reps. Allen West and Tim Scott, have become stars of the conservative movement.

While these folks are typically viewed with extreme derision amongst hardcore liberals and most politically active blacks, they have not garnered the sort of attention in one key area many observers thought they might: the press. Although the establishment press (commonly referred to as the “mainstream media” or “MSM” by non-progressives) has taken a few jabs at black conservatives in the recent past, they have largely ignored their political significance.

Around 90 percent of black voters support progressive causes and Democrat politicians. Many older Americans are aware that this was not always the case. What brought about the change in black voting habits took time – and would take time to explain – but I go over this in great detail in my book, “Negrophilia: From Slave Block to Pedestal ~ America’s Racial Obsession,” published by WND Books.

The answer to why the nascent black conservative movement is being disregarded by the establishment press lies in the lack – or complete absence – of coverage they have given other highly newsworthy issues of late: Black conservatism threatens the pre-eminence and perceptual validity of their ideology.

If the Democratic Party loses a substantial portion of the black vote, they’re done for – and they know it. There are two reasons for this: One is simply a matter of numbers; radicals have been able to gain ground only because they have been operating within the Democratic Party. An explosion in black conservatism would expose many of these radicals. Two, such a swing would embolden white conservatives and likely give rise to a similar transformation of Latino voting habits. Thus, it is of no benefit to the establishment press to spotlight black conservatives, let alone provide a forum for their message.

But what of those press outlets that are not dedicated to fundamentally transforming America into a sterile socialist megalith?

Surely, a proliferation of black conservatives in media would serve to validate the conservative message in the eyes of black Americans and advance truths long-buried by liberal propagandists. Additionally, white media consumers, regardless of political affiliation, tend to listen to blacks in the political arena with a more conscientious ear than they do whites, to whom they are more routinely exposed. Logically, it stands to reason that heightened exposure to black conservatives could only help the cause to which alternative press outlets are ostensibly committed.

While some black conservatives are regarded as luminaries, and black conservatives have been acknowledged as an important part of conservatism’s resurgence by the Republican base, Americans remain consigned to receive this message from the usual conservative pundits, nearly all of whom are white. Simply put, black conservatives have not yet been tapped to any significant degree, particularly in broadcast media.

This is not to say that whites cannot adequately convey the conservative message to blacks; it is to say that given the superficial nature of individual perception, the temperament of the broadcast media industry and the social conditioning of black Americans to date, black conservatives could be far more effective in advancing the aspects of conservatism that directly relate to blacks, as well as conveying this dynamic to white audiences.

Here, a liberal would no doubt play the race card: Racist white conservatives aren’t giving black conservatives their due! I believe that what’s going on here is nothing quite so shallow nor sinister.

While some publishers and other media purveyors in the alternative press have provided excellent opportunities for black conservatives, most have been as affected by the prevailing zeitgeist as anyone else. For example: In “Negrophilia,” I explain why I and many other black conservatives eschew the term “African-American.” Yet, the majority of white conservatives in media use this idiom by default. The social conditioning to which we’ve been exposed is insidious, and while white conservatives do find solidarity with black conservatives, remnants of that conditioning tend to remain.

Then, there is the practical concern connected with broadcast networks introducing what are essentially entirely new products to their catalogs. Decision-makers in media take nothing lightly when it comes to dollars; given this, and the capriciousness of the market, it will take intrepid executives and producers to break the ice, as it were. This will occur when they realize that such programming will carry appeal far beyond conservative black audiences.

In the end, alternative press outlets will discover that their concerns, though legitimate, were somewhat overly speculative, and I believe that their rating systems will prove me right. When conservatives of color – black and otherwise – are unleashed, they will quickly become as ubiquitous as in other areas of endeavor. The result, however, will be a death blow to progressivism in America.


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