The organization that brought the world the story of Moses and his Facebook account has released another video, and this production about Rosh Hashanah is not your grandfather’s Jewish New Year’s celebration.
There’s break-dancing. There’s rap. And there’s a message that cuts straight to the heart of the issue for Jews: “Good deed to do. Good for the soul.”
It’s already gathering traction on YouTube:
It’s from Aish.com, which is a website launched in 2000 to become the world’s largest Jewish content website, logging more than a million users sessions monthly.
“Aish.com’s goal is to give every Jew the opportunity to discover his or her heritage in an atmosphere of open inquiry and mutual respect,” the site explains.
It features a 24-hour live webcam from the Western Wall, has spinoff sites in Hebrew, Spanish, Portuguese, French and Russian and has an “Ask-the-Rabbi” feature.
Headquartered in Jerusalem near the Western Wall, Aish.com is a division of Aish HaTorah, an apolitical network of Jewish educational centers in 35 branches on five continents.
The reaction to the new Rosh Hashanah presentation was building steam among YouTube commenters:
- “excellent filmwork!!!
- “WOW! This is cool! … I’m not Jewish, so whenever Rosh Hashana is, HAPPY NEW YEAR TO YA’LL!”
- “This is gonna be major!”
It’s collected in excess of two million views already:
Rabbi Shraga Simmons, senior editor of Aish.com, said the projects are to make Jews aware of their faith in today’s world.
“Judaism is as relevant today as it was 3,300 years ago when Moses led the Jews out of Egypt. Yet there’s a perception that Judaism is somehow antiquated,” said Simmons.
He said such productions held “break that misconception.”