(LATIMES) — Without a single liquor store, and legally smoke-free for nearly three decades, the tiny hillside town of Loma Linda brims with pride about its devotion to health and spiritual well-being.

So news that the first McDonald’s was coming to town, with its special-sauce-slathered Big Macs and 500-calorie sheaves of large fries, has triggered enough political reflux to put City Hall on the defensive.

A noisy group of doctors at the city’s landmark Loma Linda University Medical Center definitely isn’t lovin’ it. Already, there are whispers of election day payback and crafting a ballot measure to choke off a proliferation of fast-food joints.

“McDonald’s does not fit the Loma Linda brand of health and wellness,” said Dr. Wayne Dysinger, head of preventive medicine at the medical school. “Compare it to smoking laws: There’s no question that smoking is harmful to people’s health. Exposing people to fast food also is harmful to their health.”

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