Private clinics that undertake abortions for profit will be allowed to advertise their services on television and radio for the first time, watchdogs ruled yesterday.

The decision last night attracted criticism from pro-life campaigners, who said it risked trivializing terminations by putting them on the same footing as consumer choices such as different brands of car or detergent.

Until now, only not-for-profit organisations have been permitted to use television and radio to advertise family planning services, such as advice on unplanned pregnancies

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