Looking to expand its foothold beyond the AM-FM dial, radio giant Clear Channel has tapped entertainment industry veteran John Sykes to lead a push into television, digital and live events.

Clear Channel, the nation’s biggest owner of stations with 850 outlets across the country including KIIS-FM, KOST-FM and KBIG-FM in Los Angeles, wants to leverage its strength in radio across a wide range of platforms.

“We can use that horsepower to create new products,” said Bob Pittman, chief executive of Clear Channel parent company CC Media Holdings Inc.

Note: Read our discussion guidelines before commenting.