(BLOOMBERG) — Google Inc’s plan to make privacy policies “simpler” unleashed a fresh wave of criticism from regulators and consumer advocates that the company isn’t doing enough to protect information it compiles about users.

The company said in a blog post yesterday that it will create a uniform set of privacy guidelines for more than 60 products. Google also said it will reduce the number of so- called terms of service, the conditions to which users agree when accessing Google products, and make them easier to read.

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