(ORLANDO SENTINEL) — WASHINGTON — President Barack Obama, set to unveil a new policy for boosting U.S. tourism on Thursday, has chosen a fairy-tale setting for the announcement: Walt Disney World’s Magic Kingdom, with its iconic Cinderella Castle as a backdrop.
And if some Disney magic rubs off on his re-election bid, too, then so be it.
The event, details of which were made public Tuesday, is the first of what is sure to be many election-year visits by the president to Florida. Obama carried the nation’s largest swing state in 2008, but he faces a heavier lift this year in a state whose unemployment rate remains above the national average.
While specifics of his tourism plan were hazy, there is one topic at the top of the political wish list for Central Florida tourism: visa reform. The tourism industry has been pushing Congress and Obama to make travel to the U.S. easier for visitors from emerging nations such as Brazil, India and China.