(THE NATION) — On Friday night the Santorum campaign sent out a press release boasting that "OVER 30 NATIONAL CONSERVATIVE LEADERS ENDORSE SANTORUM." Just who were these leaders? Some were utterly obscure figures who do not actually qualify as national conservative leaders. (For example, "Ken Campbell, California Conservative Leader” does not appear anywhere on the Google search results for “Ken Campbell.”)

A few were legitimate, if polarizing, national conservative leaders, such as Gary Bauer, Richard Viguerie and James Dobson. (All are more accurately described as social conservatives rather than just conservatives generally.)

But one name in particular stood out: Joseph Farah, Editor and Chief Executive Officer, WND.com and WND Books. If you don’t know about Farah, you should. He edits World Net Daily, an extremely nasty, conspiracy-minded cesspool of far-right fear mongering. It may sound marginal, but it has a surprisingly large reach and readership.