(THE AGE) — DRINKING alcohol makes people feel better because it produces the same chemicals in the brain as exercising and laughing, a study has proved for the first time.

Alcohol is addictive because it releases endorphins, which are the body’s way of making us feel pleasure and reward, the researchers showed.

The stress and pain-relieving proteins are naturally released in the brain and other tissues, producing similar effects to opiates such as morphine.
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The discovery of the particular brain regions where the endorphin release takes place could help scientists develop new treatments to help people overcome alcohol addiction.

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