(THE LOCAL, GERMANY) — A shop selling clothes favoured by neo-Nazis has changed its name from “Brevik” after massive protests in Chemnitz, eastern Germany, forced a u-turn just a week after it opened.

Mediatex, owners of the Thor Steinar clothing label often worn by neo-Nazis, bowed to pressure from local politicians, shop-owners, and citizens who protested in front of the shop.

They were offended by it being just one letter short of that of Anders Behring Breivik, the far-right extremist who murdered 77 people in Norway last year, the Süddeutsche Zeitung reported on Thursday.

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