(CNN) — In a hip, artsy, area of Houston, a hip, artsy pastor is taking an unorthodox approach to Lent.

Standing in front of his congregation at Ecclesia Church, a congregation he admits is different – more diverse, more urban – than many evangelical churches – Chris Seay encouraged them to do so something he said combines the ideas of sacrifice and devotion that mark the Lenten season, the 40-day lead up to Easter.

He asked them to get tattoos. Specifically, he asked congregants to get a tattoo corresponding with one of the Stations of the Cross, the collection of images that depict scenes in Jesus’ journey to his crucifixion.

“The tendency we have as Christians is to skip past Jesus’ suffering,” Seay said in an interview. “Not only do tattoos come with a bit of suffering, they are also an art form that has not fully been embraced.”

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