(London Daily Mail) Google has revolutionised the way we use the Internet, quickly rising to almost complete dominance over the search market.
But for all its unerring ability to find what you are looking for, it has – up to now – still used a fairly ‘dumb’ comparison program to match your search terms to pages stored in its database.
But now, Google has unleashed its latest technology on the world – a ‘Knowledge Graph’ which can understand the relationships between real-world objects, and bring all this information back to the user.
Instead of simply matching your keywords, Google’s technology will try to understand your query, and bring back the information you are looking for on the right-hand-side of the traditional results.
Google says this is a ‘critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.’