(Fortune) Hackers infiltrate Company X’s computers and make off with thousands of customer credit card numbers. After learning of the theft, Company X apologizes and promises to beef up its security. A storm of public indignation builds and then passes until, soon after, the cycle repeats itself when hackers attack another Company Y. And so on.

Only rarely does the script deviate like it did this week when the Federal Trade Commission sued Wyndham Worldwide (WYN) for failing to do enough to protect its customer information. The complaint, filed in federal court in Arizona, alleged that Wyndham did little to upgrade security after hackers breached its computer system three times in two years.

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