(VANCOUVER SUN) — American retailer J.C. Penney has recently released a Father’s Day print ad showing a real-life same-sex couple hugging their two young kids. “What makes Dad so cool?” reads the copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”

J.C. Penney has proven (again) that it is committed to including the gay community.

Indeed, the retailer caused a commotion earlier this year when it employed openly gay talk-show host Ellen DeGeneres as its spokeswoman.

Despite being accused of abandoning “traditional values” by conservative groups like One Million Moms, the retailer stuck with their spokeswoman, saying that “Ellen represents the values of our company.”

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