(CHRISTIANTODAY) — Pastor Rick Warren has teamed up with his book publisher and a crowd-sourced graphic design company to create a new cover for his bestseller The Purpose Driven Life.

The 10th anniversary edition will also have a rearranged title in hopes of attracting readers from the millennial generation, says the book publishing company Zondervan.

The cover for What on Earth Am I Here For? The Purpose Driven Life features a tree, but unlike the original life-like, two-toned design, it has brightly coloured leaves on a white background.

“Some of the titles that appealed to us most were the ones where the title and the subtitle seemed to kind of be a dialogue, a question and answer,” Zondervan marketing executive Rich Tatum told The Christian Post.

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