(DEADLINE) — The first night of competition in the Olympics in London (8:30-11:28 p.m. ET/PT) was the most-watched-ever Summer Games opening night on record, with 28.7 million average viewers.

That was more than 2 million higher than the first night of competition from the 1996 Atlanta Games (26.3 million) and nearly 5 million more than the first night of the 2008 Beijing Olympics (24.0 million), and nearly 9 million more than the first night of the 2004 Athens Olympics (19.8 million).

NBC’s two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record.

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