(SHARK TANK) The American Sunrise PAC has launched its first attack ad against Congressman Allen West. The political action committee was founded by the father of Congressman West’s general election opponent Democrat Patrick Murphy.

Thomas Murphy Jr. is the CEO of a Miami-based Coastal Construction Group, and he has already kicked in $250,000 into the PAC. But now those funds have been employed in the creation of a questionable ad that depicts West as a boxer who smacks around women and takes money away from middle class families.

The ad slyly uses a caricature of West and portrays him as a bully who hits women- more specifically, a white women- while he grabs money away from a “middle class” family that just happens to be a black family.

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