(Associated Press) Just a month after Forbes Magazine recognized the Hispanic television market as “the next media jackpot,” some are complaining that Hispanic media aren’t getting a fair share of attention from the political realm.
Randy Falco, president and chief executive of the Spanish-language network Univision, sent a letter to the Commission on Presidential Debates to complain about the lack of a debate tailored for Latino audiences. He asked for an additional debate to speak specifically to Hispanic voters and pitched Univision national news anchors Jorge Ramos and Maria Elena Salinas as moderators. The debate commission responded that it strongly believes its chosen moderators “see their assignment as representing all Americans in their choice of topics and questions.”
The call for more political presence in Spanish-language television is not made in a vacuum. At stake is a rapidly expanding Hispanic TV market that Forbes estimated as worth $1 trillion.