(NEWSBUSTERS) — Abby Goodnough of The New York Times is reporting as the California state government is setting up its ObamaCare exchange, the exchange has hired a PR firm (with federal government money).

“Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange,” she wrote. Ogilvy’s plan is to tap major network TV shows like “Grey’s Anatomy” and “Modern Family” to sell Americans on the health care law:

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