(FOX NEWS) The ailing ‘Today’ show has gone through a string of public relations bungles in recent months, but Tuesday’s failure to televise the moment of silence in remembrance of the 9/11 terrorist attacks may take the cake.

While President Barack Obama and First Lady Michelle Obama led the moment of observation from the White House and the NYPD, FDNY and Port Authority Police did the same from the Ground Zero site, ‘Today’ instead broadcast an interview with Kris Jenner discussing her breast implants.

Experts say long-term ramifications for the morning show — which saw its 17-year-long streak at No. 1 in the ratings end this year — could be major.

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