(Good Morning America) Sure, Glenn Beck said he would create a clothing line the day he left Fox in 2011, but you’d be forgiven for wondering whether the conservative talk show host would really go the route of Diddy, J-Lo, Kim Kardashian and so many other celebrities who endeavor to have you wear their branding on your backside.

Turns out, he kept his word. Three weeks ago Beck debuted 1791, a collection of T-shirts and fleece zip-ups named after the year the Bill of Rights was ratified. It’s seeing “gangbuster sales,” according to his own news site, and the line “mirrors the philanthropic arm of Newman’s Own,” again, according to Beck’s website, by donating part of its proceeds to charity.

This week, Beck revealed 1791’s denim line with a video in the running for Most Patriotic Advertisement Ever.

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