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An inside look behind Romney's loss

Posted By -NO AUTHOR- On 11/09/2012 @ 11:21 pm In Politics | No Comments

(ComputerWorld) Many things went wrong with Romney’s campaign for president, but one of the biggest was the epic failure of the campaign’s big-data app for getting out the vote, called Orca. When the campaign needed it most, Orca was beached.

Politico has an excellent summary of the problems it says that Orca had. Among them were that the Romney campaign kept it secret and didn’t beta-test it before it was rolled out on Election Day. That meant that the people who it was designed for — the thousands of volunteers across the country — didn’t have a chance to learn how to use it before it was launched. And Orca kept crashing throughout the day.


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