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AOL reports stronger ad sales
Posted By -NO AUTHOR- On 11/06/2012 @ 1:38 pm In Money | No Comments
(NYTIMES) — AOL reported a strong third quarter on Tuesday, helped in large part by improved ad sales.
Global advertising revenue increased 7 percent, to $340 million from $317.7 million, in the latest quarter, compared with the same period a year ago. The company had an 18 percent increase in revenue from third-party ad networks, including the company’s network, Advertising.com, and and 8 percent increase in search and contextual advertising.
“We have positioned AOL for growth in 2013 and beyond with consumer and advertiser demand growing for our premium content and innovative products, video, services and ad formats,” Tim Armstrong, the company’s chief executive, said in a statement.
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