(Los Angeles Times) A new logo for some University of California advertising and documents is intended to be more modern and streamlined for the digital age. But it is also proving to be controversial.
Some students and alumni have started an online petition to drop the new and simpler logo, which is a solid āUā containing a āCā resting at the bottom, in various color. They contend it ādoes not represent the stature and honor of the University of California.ā They want the 10-campus system to use the traditional circular medallion that shows an open book, the motto āLet There Be Lightā and the 1868 date of UCās founding. Or find a dignified alternative.