(The Atlantic Wire) As “Gangnam Style” gallops toward 1 billion views on YouTube, the first Asian pop artist to capture a massive global audience has gotten richer click by click. So too have his agent and his grandmother. But the money from music sales isn’t flowing in from the rapper’s homeland South Korea or elsewhere in Asia.

With one song, 34-year-old Park Jae-sang – better known as PSY – is set to become a millionaire from YouTube ads and iTunes downloads, underlining a shift in how money is being made in the music business. An even bigger dollop of cash will come from TV commercials.

  • Text smaller
  • Text bigger
Note: Read our discussion guidelines before commenting.