(THE DRUM) — Christians have accused retailers of failing to promote their faith to shoppers by ‘airbrushing’ iconography and messages relating to the religion from Christmas cards.

The Bible Society is aghast that references to the nativity but invisible in aisles full of Christmas cards on display in supermarkets, card shops and convenience stores with just 34 out of 5,000 cards surveyed containing such content.

Images of Jesus, choirs and crosses are also in similarly scant supply, bringing the total volume of Christian themed content down to a paltry 2% according to their research.

  • Text smaller
  • Text bigger
Note: Read our discussion guidelines before commenting.