5 top trends for 2013 Super Bowl commercials

(Time) The cost of advertising in the Super Bowl is rising, running an average of $4 million for a 30-second spot—up from $3.5 million last year and just $42,000 back in 1967. To justify the expense, advertisers aim to present fans with something more than just another entertaining but ultimately forgettable commercial.

How do they plan on doing it? Here are a few of the ways: