(Los Angeles Times) Brominated vegetable oil, a synthetic chemical that has been patented in Europe as a flame retardant, will no longer double as an ingredient in Gatorade sports drinks.

Molly Carter, a spokeswoman for Gatorade owner PepsiCo Inc., said the company has been considering the move for more than a year, working on a way to take out the ingredient without affecting the flavor of the drink.

A recent petition on Change.org to drop the chemical – which has more than 200,000 supporters – did not inspire the decision, Carter said, though she acknowledged that consumer feedback was the main impetus.

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