(ISRAEL TODAY) — Israeli anti-missionary organizations such as Yad L’Achim were in a minor uproar earlier this month after learning that Jewish prayer shawls (tallitot) embroidered with a Messianic blessing referencing Yeshua (Jesus) were being sold or given away on Jerusalem’s main pedestrian thoroughfare.

Prayer shawls are popular products on Ben Yehudah St., which is a prime shopping area for tourists visiting the Israeli capital. And all prayer shawls have blessings embroidered along their hems.

But when a Jewish couple visiting the area took a closer look at their new prayer shawl, a local journal titled HaShabbat B’Netanya reported that they were shocked to read the following words:

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