(FIRSTREAD.NBCNEWS) — As Washington prepares for a political battle over the Obama White House’s proposals to curb gun violence after the Newtown, Conn., shootings, a new NBC News/Wall Street Journal poll finds that the National Rifle Association is more popular than the entertainment industry.

Forty-one percent of adults see the NRA — the nation’s top gun lobby — in a positive light, while 34 percent view it in a negative light.

By comparison, just 24 percent have positive feelings about the entertainment industry, and 39 percent have negative ones.

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