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Planned Parenthood drops failing 'choice' meme

(LifeNews) Feminist blog Jezebel reportsthat, in an advanced press briefing yesterday, Planned Parenthood revealed a new strategy for how it will talk about abortion.

After polling Americans on how they feel about abortion and about the terms “pro-life,” “pro-choice,” and other language surrounding the abortion debate, the nation’s largest abortion chain is moving away from talking about abortion in the decades-old language of “choice” in favor of language that emphasizes the “difficulty” of the abortion decision.

Planned Parenthood has realized that the demographic they have to pursue and persuade is the majority of Americans who are somewhere in the middle on abortion.