(NPR) Whole Foods has played a key role in propelling organic foods into the mainstream. The specialty supermarket chain has more than 300 stores and plans to continue expanding. But outspoken founder and co-CEO John Mackey is not the crunchy granola liberal one might conjure while perusing aisles of earnestly labeled blue corn chips and gently misted red peppers.

In fact, he’s a self-styled libertarian: a vegan who sells sustainably raised meat, a man who compares the government’s health care overhaul to “fascism” but wants to improve American diets.

And he thinks big businesses have an obligation to change customers’ perception that big corporations are “primarily selfish and greedy.” (Not that he’s opposed to profits. In fact, Whole Foods posted a 49 percent boost in quarterly earnings in November.)

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