(The Week) A little digging by Mashable has turned up a strange new initiative from Facebook. While you can already send a message for free to a friend — or a friend of a friend — the ubiquitous social network is now giving you the option to pay a hefty $100 to send a message directly to a total stranger’s inbox. Without ponying up the cash, your message goes to the dreaded “other folder,” aka “Facebook’s dumping ground for all messages it guesses you won’t want to read urgently,” where it will likely be completely overlooked. (By the way, have you checked your “other” folder recently? Do so with caution.)

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