(AOL) It may take a village to raise a child. But all it takes to raise employment is a taco.
That seems to be the situation at Taco Bell, anyway, which added 15,000 employees last year, company chief executive Greg Creed told the Daily Beast, largely on one new product.
Creed attributes the success to Doritos Locos Tacos, which the company rolled out in March 2012. The product — whose tortilla shell, in a collaboration with Frito-Lay, is made from the recipe for Nacho Cheese Flavored Doritos — was the “biggest launch in Taco Bell history,” he told the Beast. Throughout 2012, 375 million of the 170-calorie tacos were gobbled up, which averages about 1 million per day.