(CNBC) — When does a mattress become an “investment?” When it costs $175,000.

British mattress manufacturer Savoir Beds this week is launching a limited edition “Royal Bed” with a $175,000 price tag at Kensington Palace in London.

Savoir describes its mattress as “an investment” in your well being – presumably since “buying” a $175,000 mattress would just seem ridiculous.

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