(MYFOXAL) — BIRMINGHAM, AL (WBRC) – The Rock Church says its unusual billboard is serving its purpose, grabbing people’s attention and making patrons of a local strip club think twice about how they spend their money.

Their sign quotes Jesus from Hebrews, saying simply, “Strip for me.” The message: Instead of spending money in a strip club, spend it in a way that will better your family and yourself.

Even more powerful is the location of the sign, which can be seen just behind The Palace Gentlemen’s Club sign on 3rd Avenue West in downtown Birmingham.

Pastor Mike McClure, Jr. expected some negativity in response to the billboard but he doesn’t mind. He says his church is out to change lives of Magic City men.

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