(Wall Street Journal) Girls Gone Wild founder Joe Francis has put his risqué empire into bankruptcy protection to keep Steve Wynn’s Las Vegas resort from picking at those assets to satisfy a multimillion-dollar lawsuit.

Francis put GGW Brands LLC and other companies related to the brand under Chapter 11 protection Wednesday in California, listing a $10.3 million debt as disputed in the 12-page bankruptcy petition.

Wynn’s resort has been chasing Francis, 39, for years after he failed to pay a $2 million gambling debt to the hotel during a February 2007 trip. In 2012, the resort got a $7.5 million judgment for defamation “stemming from Francis’s public attack falsely accusing Wynn of deceiving customers,” according to the resort’s lawsuit.

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